Selling yourself can be one of the most difficult things to do as a service-based business, but I have put together some tips for getting this right:
Know your why:
There is always a reason why you wanted to be involved in this profession. It might be that you have had a personal experience in which you could have used a service like you have created, it could be that you love seeing people transform, or it could be that you love to empower the people you work with. Whatever your reason, sing it from the roof tops. When people know WHY you do what you do, they start to trust you, and in a service based business, trust is super crucial.
Be different by being yourself:
In business, people often think they need to have a new or innovative service to get anywhere, but this couldn’t be further from the truth. The actual service itself could be almost exactly the same as the service provided by a competitor. The difference in the service is YOU. The way you deliver your service is completely individual. Your professional practice philosophy will automatically resinate with some people, and repel others. This is what you want, because delivering a truely great service means that you need to be well connected to your client’s values.
Let people in:
If there is all business, and no fun, people will get bored. Find a way to let people in to your personal life. Allowing them to understand you from a personal level reinforces the trust you are trying to build with them, and also gives them other reasons to connect with you. Do you have Kids? A special diet? A love of horses? Play sport? Let them know what you like to do, they may just chat with you about that which may open you up to discuss your service too.
Drop the agenda:
Focus on the interaction at hand, without feeling the need to sell. 84% of millennials don’t trust traditional advertising. That is why it is really important for you market via connecting with people, without the agenda.
You need a plan for marketing. It needs to be regular, and you need to stick to it. You need to be consistently adding to the relationship you are building with your followers. Dropping of the radar for a little while, will really damage the relationship you have with your followers, and they will surely go elsewhere to look for a similar service if you are not consistently connecting with them.
Selling yourself can be a tricky part of a service based business, but focussing on connecting with people will always give you the best results.
Jade is a Director and Lecturer at the Institute of Parenting Support Services and Director and Senior Educator at Early Childhood Parenting. She practices in Adelaide, South Australia. She is the mother of two beautiful children. You can reach her at 0415507004 or email@example.com